Services
Ecommerce stores and email marketing built around growth.
Ecommerce web design, development, and email marketing for skincare, wellness, and product brands on Shopify and WooCommerce. Everything your store needs to sell and bring buyers back.
Design
Clear, modern digital experiences
Build
Useful functionality without the clutter
Improve
Performance, journeys and conversions

What can I help with?
Everything your store needs to sell and bring buyers back.
Choose a complete project or improve one part of the experience. The scope can be as focused as a faster checkout or as broad as a full redesign.
Ecommerce Web Design and Development

New Shopify and WooCommerce stores and redesigns, built around product pages, checkout, and mobile buying.
Shopify and WooCommerce
Product pages and checkout
Responsive store design
Redesigns and integrations
Email Marketing and Flows
Welcome, abandoned cart, post purchase, and winback flows plus campaign templates, in Klaviyo, Omnisend, or Mailchimp.
Welcome and abandoned cart
Post purchase and winback
Campaign templates
Klaviyo, Omnisend, Mailchimp
Store and Conversion Audit
A clear review of your store and emails with specific fixes, not a generic report.
Store experience review
Email flow review
Tracking review
Prioritised fixes
Speed and Performance

Faster, smoother mobile experiences that keep visitors from leaving.
Mobile performance
Speed improvements
Smooth browsing
Technical fixes
Store Care and Maintenance
Updates, backups, security, and fixes for WordPress, WooCommerce, and Shopify stores.
Updates and backups
Security and monitoring
WordPress and WooCommerce
Shopify store support
SEO for Stores
Product and collection pages set up so the right customers can find you.
Product page SEO
Collection page SEO
Store structure
Search visibility
WhatsApp Business Automation

Automated replies, lead qualification, and follow ups that turn enquiries into conversations.
Automated replies
Lead qualification
Customer follow ups
Connected conversations
How projects move
Clear steps from idea to launch.
The exact process changes with the scope, but the work stays structured and easy to follow.
01
Discover
Goals, audience, current problems and what success needs to look like.
02
Structure
Pages, content, user journeys, functionality and the most important actions.
03
Design & build
Create the experience, develop it responsively and connect the required systems.
04
Test & launch
Review the details, test key journeys, improve performance and prepare for launch.
Need something more custom?
Some projects don’t fit neatly into a predefined service.
If the website needs an API integration, custom workflow, unusual form logic or a connection between different business tools, tell me what you’re trying to achieve and I’ll help you work out the right approach.