Ecommerce design · Development · Email marketing
Ecommerce web design and email marketing that turn visitors into repeat customers
I provide ecommerce web design and email marketing for skincare, wellness, and product brands on Shopify and WooCommerce. I build stores that make buying easy, then set up the email flows that bring customers back to buy again.
The problem
A good looking store is not the same as a store that sells.
Many online stores lose sales in two places. First, on the site: slow pages, a confusing checkout, and a mobile experience that makes buying harder than it should be. Second, after the visit: no welcome series, no abandoned cart emails, and no follow up to bring buyers back.
I fix both sides, so the traffic you already pay for turns into orders and repeat customers.
How I work
From first look to a store that keeps selling.
Your store and your email marketing, planned and built together.
Audit
I review your store, your email flows, and your tracking to find where sales leak.
Plan
You get a clear list of fixes and builds, ranked by likely impact.
Design and build
I design and develop the store, or fix the one you have, and connect your email and marketing tools.
Launch and improve
I test on every device, launch, then track results and keep refining.
How I can help
Everything your store needs to sell and to bring buyers back.
One person handles your store and your emails, so design, development, and marketing work together instead of in separate silos.
Ecommerce Web Design and Development
New Shopify and WooCommerce stores and redesigns, built around product pages, checkout, and mobile buying.
Email Marketing and Flows
Welcome, abandoned cart, post purchase, and winback flows plus campaign templates, in Klaviyo, Omnisend, or Mailchimp.
Store and Conversion Audit
A clear review of your store and emails with specific fixes, not a generic report.
Speed and Performance
Faster, smoother mobile experiences that keep visitors from leaving.
Store Care and Maintenance
Updates, backups, security, and fixes for WordPress, WooCommerce, and Shopify stores.
SEO for Stores
Product and collection pages set up so the right customers can find you.
WhatsApp Business Automation
Automated replies, lead qualification, and follow ups that turn enquiries into conversations.
Start with a free audit
Find out where your store is losing sales.
Send me your store link for a short review of your store and emails, with the first fixes I would make.
Brands that sell products people reorder.
Stores where trust, product discovery, and repeat orders drive growth.
Stores that need clarity, credibility, and customers who come back.
Growing online stores that have outgrown their first setup.
Tell me what you sell and where you want to grow.
Get in touchSelected work
Stores and sites built around real business goals.
A few projects where design, development, and custom functionality were shaped around what the business and its customers needed.
Treatments stay in sync and online booking is simpler.
A WordPress site with a custom treatment system and Fresha integration that keeps treatments in sync and simplifies online booking.
Result: Treatments stay in sync and online booking is simpler.
View project
A responsive campaign landing page matching the approved Adobe XD design.
A responsive landing page for a Dutch coffee brand, built to support marketing campaigns.
Result: A responsive campaign landing page matching the approved Adobe XD design.
View project
Distinctive design elements with content the team can edit in Elementor.
An Elementor site with distinctive custom design elements and a content editor that is easy to manage.
Result: Distinctive design elements with content the team can edit in Elementor.
View projectUmair is an exceptional professional who always strives to deliver the best possible results on every project we work on together. He is highly solution oriented and consistently focused on delivering each project in the best way possible. I’ve been very happy working with Umair for over five years now, and I think that speaks for itself.
Ways to work together
Support for where your store is now.
Choose the support your store needs today.
Free Store and Email Audit
A short review of your store and emails with the top fixes I would make. No obligation.
Get my free auditNew Store or Redesign
For brands starting out or outgrowing their current store. Strategy, design, development, and launch, built around conversion.
Discuss a new storeEmail Flow Setup
A fixed project to build or rebuild your core flows: welcome, abandoned cart, post purchase, and winback.
Set up my flowsStore Care Plans
Essential Care: Updates, backups, uptime and security monitoring, and small fixes.
Growth Care: Everything in Essential, plus speed checks, a monthly report, and time for improvements.
Full Care: Everything above, plus email flow management and ongoing conversion work.
Works for WordPress, WooCommerce, and Shopify. Contact me for a tailored care plan.
Choose a care planFind out where your store is losing sales.
Send me your store link and I’ll send back a short audit covering your store and your emails, with the first fixes I would make.
Get my free auditWorking remotely with brands across the US, UK, Europe, and Australia.
Frequently asked questions
Your store and email questions, answered.
Do you work with Shopify and WooCommerce?
Yes. I design, build, improve, and maintain both, and I set up email marketing on either.
Can you redesign my existing store without rebuilding everything?
Yes. Many stores only need speed, mobile, and checkout fixes plus better product pages, not a full rebuild.
What is included in the free audit?
A review of your store experience, your welcome and abandoned cart emails, and your tracking, with the top fixes I would make first.
Which email tools do you use?
Klaviyo, Omnisend, and Mailchimp.
How long does a store or email project take?
Timelines depend on the scope of your store or email project. Contact me to discuss your requirements and agree a realistic schedule.